01 For John. From the team.

Two brands.
One John.

GRAVITY sells the work.
JG sells the voice.
Here's how we make that split obvious in ten seconds.

Fynn speaking + pods
Rae IG data
Sean brand architecture
Jules Chief of Staff
John Gillette in his signature backwards cap
Hat on.
JG x GRAVITY · Brand splitNov 2026
02 The risk

Right now, JG could read as a second GRAVITY with a face on it.

Buyers get

Two sites that answer the same question.

Bookers miss

The reason to put you on a stage.

The fix

Give each brand one job. And one door to the other.

03 The split

The person. The company.

Neither is a sub-brand.

Is

The person. The CQ (creative intelligence) who runs GRAVITY.

Sells

The voice: pods, speaking, workshops.

Buyer asks

"Can he speak?"

One handoff

What I'm building now / Hire my team → GRAVITY

Is

The creative company.

Sells

The work.

Buyer asks

"Can they deliver?"

One handoff

Meet John / Book John to speak → JG

04 The JG promise. Your line.

"I help people say what they mean."

Every tile, talk and reel ladders up to this.

05 Who books JG

They decide in ~10 seconds.

Event planners. Conference programmers. HR and L&D leads. Podcast hosts. Founders who want a creative voice in their room.

Question 1
Can he talk?
Show him on a stage or a pod. Fast.
Question 2
About what?
Named talks. Clear outcomes.
Question 3
Who trusted him already?
Receipts. Cleared names only.

GRAVITY's buyer is different: brand and marketing leads with a project and a budget.

06 Instagram today · Rae, last 30 days

@johngillette is the stage bookers check first.

Profile visits
235
Link taps
16
Reach from India
22.7%
Skewed to men 25-34
Followers
Flat
Mostly entertainment: dancers, singers
What works · Coffee Conversations

"AI will never cancel creatives"

8.4x
normal reach
~12.8s
avg watch, far fewer skips
Why it worked
  • Bold claim in the first second
  • Podcast-style
  • Hat on
07 The pillar is a format

Strong point of view. Up front.

1

Hot takes on communication

Job: get noticed.

2

Inside the Session

Real client moments. Job: build trust.

3

On stage + on pods

Job: proof for bookers.

4

Who John is

The hat, the story, being neurodivergent. Job: the human side.

08 One metric. One rhythm.

Count qualified inquiries.

DMs and booking clicks from founders, CMOs and event bookers. Then profile visits and link taps.

Daily
1

Trial reel a day

Cut from the 22 existing clips. Aimed at non-followers.

Weekly
2-3

Grid posts

Once the direction is locked.

Bio link

→ JG "Book John" form

Not the GRAVITY cal link.

Stays put

GRAVITY portfolio lives on GRAVITY channels.

09 The JG site · mobile first

Nine tiles. First three = first phone screen.

01 · JOHN

Face with the hat. The promise. Book John.

02 · SPEAK

"Being Misunderstood Is Your Fault," then "Revenue Blindspots."

Opens a Speaking page: audience problem, what the room walks away with, formats.

03 · WATCH JOHN

60s reel.

Ship now: pod clips + the Fatima moment (1:01:50). Swap in stage footage later.

04 · WORKSHOPS

Revenue Blindspots. BCB.

05 · PODS

Shows he's been on + "Have John on your show."

06 · RECEIPTS

MIC 2026. Four books. Def Jam. Cleared client names only.

07 · STORY

Who he is. Hat included. Short.

08 · GRAVITY

"What I'm building now." The one handoff.

09 · LET'S CATCH UP

Warm contacts. Bottom of the page.

PRESS stays off until there's real press.

10 What it could look like

The JG homepage.

MOCK · PLACEHOLDERS · NOT FINAL DESIGN
johngillette.com
01 · John
I help people say what they mean.
BOOK JOHN
02 · Speak
Being Misunderstood Is Your Fault
+ Revenue Blindspots →
03 · Watch John
60s reel
04 · WorkshopsRevenue Blindspots · BCB
05 · PodsHave John on your show
06 · ReceiptsMIC 2026 · 4 books · Def Jam · cleared names
07 · StoryThe hat. Short.
08 · GRAVITY →What I'm building now
09 · Let's catch upWarm contacts

Desktop. Illustration only. Sketch designs the real grid.

01 · John
I help people say what they mean.
BOOK JOHN
02 · SpeakBeing Misunderstood Is Your Fault →
03 · Watch
04 · WorkshopsRevenue Blindspots · BCB
FIRST SCREEN

Phone. Tiles 1-3 above the fold.

11 The ask on the page

One main button. Book John.

Its own short intake, routed to Jules. A smaller podcast button beside it. Not every tile gets a button.

Book John · intake
Event Name of the event
Date When
Audience Who's in the room
City Where
Budget Range
Book John →Have John on your pod

Lands with Jules.

12 What happens next

Three things from you. The team does the rest.

You

Approve the direction.

You

Get us stage footage.

MIC Colorado footage is still missing.

You

Confirm which client names are cleared.

Sketch

Designs the grid.

DEV

Builds the site.

Rae

Starts the trial reels.

13 Decisions

Your call, John.

GRAVITY sells the work. JG sells the voice.Person and company. No sub-brands. One handoff each way.

"I help people say what they mean."The JG promise, front and center.

IG = qualified inquiries. 1 trial reel a day.Bio link goes to Book John, not the GRAVITY cal.

The nine-tile bento, mobile first.John, Speak, Watch on the first screen. Press off for now.

Stage footage + cleared names.The two things only you can unlock.

Fynn
Rae
Sean
Jules
We're ready when you are.